Melbourne Storm is used to opposition sides gunning for them.
It comes with the territory when you are chasing your 12th top four finish in the last 14 seasons.
On Friday night they will face another side with similar expectations on them in 2018.
The Rabbitohs sit second only on points difference and are closing in on their first finals appearance since 2015.
There is no doubt South Sydney will be out to end Melbourne's eight game winning streak and affirm themselves as serious contenders.
An opposition determined to prove themselves is nothing new to the Victorian side though.
"That is what happens when you are Premiers the year before, everyone is going to come after you," Jesse Bromwich said.
"Every year you seem to be the hunted here because we do play good footy but I think the competition is too hard to just be hunting one team.
"There are four or five really good teams at the moment who are pulling away so everyone is trying to knock them off. I don't think we are the only ones getting hunted but with this Club every year it seems to be the same story."