Melbourne Storm have launched their fresh, high-energy marketing campaign for 2023; ‘Unlocked’!
As the Club celebrates its 25th anniversary, the campaign looks to promote a dynamic, electric and exhilarating campaign to excite its fans ahead of the 2023 season.
2023, UNLOCKED
While reflecting on 25 years of beloved history, from securing their first Grand Final win in their second season to reaching the highest NRL membership numbers in 2022, Storm’s history has no shortage of incredible moments & talent in its wake – 2023 is no different.
While the names may have changed, our passion, work ethic & hunger remains, ‘Unlocked’ will begin to look forward to the future of the Club & all of the exciting times ahead.
The iconic ‘next man up mentality’ has seen the Club repeatably produce some of the most exciting new talent NRL has ever seen with the next generation of stars having already proven they are up to the challenge, living and breathing the Melbourne way.
Working as a multifunctional, interactive slogan, ‘Unlocked’ allows players and fans alike to uncover what Storm have in store for the season up ahead, with the first moment to discover coming later today.
From new heroes, hunger, passion and fire to memberships, tickets and merchandise; 2023 is UNLOCKED.
